Manchester City & OKX Forge Multi-Year Sleeve Partnership
• Manchester City and OKX have announced a new multi-year agreement that will make OKX the club’s official sleeve partner.
• As part of the expanded deal, the OKX brand will feature on the left sleeve of both first team playing kits and training kits.
• The partnership expansion was unveiled at an exclusive reveal at the Etihad Stadium featuring Ferran Soriano, chief executive officer of City Football Group, and Haider Rafique, global chief marketing officer of OKX.
Manchester City & OKX Partner Up
June 30, 2023 – Manchester, United Kingdom: Manchester City and OKX – one of the leading crypto exchanges by trading volume and a leading Web 3.0 technology company – today announced OKX as the club’s official sleeve partner in a new multi-year agreement.
Details Of The Partnership Expansion
As part of the expanded deal, the OKX brand will feature on the left sleeve of both men’s and women’s first team playing kits and will retain its position on the left sleeve of first team training kits – in addition to appearing across further digital and physical club assets.
Reveal At The Etihad Stadium
The partnership expansion was unveiled at an exclusive reveal at the Etihad Stadium featuring Ferran Soriano, chief executive officer of City Football Group, and Haider Rafique, global chief marketing officer of OKX. As part of this event, a ‘virtual reveal’ with a hero video featuring player avatars took place as well as a media Q&A moderated by Manchester City presenter Natalie Pike . During this session they spoke about how this partnership would reach ‘City’ fans around world through innovative Web 3.0 experiences like The OKC Collective , which gives fans up close access to Man City players such as Jack Grealish and Alex Greenwood.
Comments From Both Parties Involved
Ferran Soriano (Chief Executive Officer from CFG) stated: “We are very proud to have OKX represented on our Manchester City shirt sleeves. Both companies share a passion for innovation so it is fantastic to see what these two companies can achieve together.” To which Haider Rafique (Global CMO from OKX) added: “It has been incredible journey with Man City over such short amount time; we look forward to engaging their fan base around world through exciting web 3.0 experiences”.
Conclusion
The collaboration between two powerful brands with similar values is sure to bring success into each other’s goals within sports entertainment industry as well as provide fans with immersive experiences that give them closer access to their favorite teams/players than ever before!